New NAHB resource shows professionals how to build a successful social media marketing plan


Social media has become increasingly important to businesses as a marketing and sales tool, however with the plethora of social media sites now available businesses may have a hard time keeping up or even knowing where to start. In Social Media Marketing for Your Business, the latest title released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB), builders and residential construction professionals will learn a long-term approach to building and maintaining an effective marketing strategy with social media as a main component.

In her latest book, author Carol Morgan teaches industry professionals how to:

  • Create a cohesive content plan with strategy and goals
  • Set marketing and social media goals and measure their success
  • Increase website traffic
  • Manage your online reputation
  • Maximize engagement and interaction on Facebook, Twitter, YouTube and more

Social Media Marketing for Your Business is designed to show readers how to be successful and how to get the desired results by ensuring that all the various social media components are working well together. This invaluable resource includes tips and strategies on how to assess and expand marketing initiatives featuring tools such as scorecards and checklists. Housing professionals will gain the knowledge to develop a plan that will help market their business, increase visibility and make more sales.

Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks and others in the housing and construction industry.

About BuilderBooks

BuilderBooks publishes educational products for the housing industry and is the official bookstore for the National Association of Home Builders, offering a variety of books, software, brochures, and more in English and Spanish.

About NAHB

The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 700 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for this year.