Talega Systems launches IDXSEO innovative real estate software to give the little guy a competitive advantage


After a year in the making, testing and proving its ROI, Talega Systems launches IDXSEO, a highly innovative real estate search WordPress software plugin to give a competitive edge to solo real estate brokers, agents and small brokerages.

Tested and proven on Luxury Realty Group’s Las Vegas brokerage website, IDXSEO demonstrated its ability to drive ROI to double digits over the initial cost of the software in just a short period post-deployment. With its creative lead generation, innovative search features, advanced SEO (Search Engine Optimization) functions, social media sharing and marketing automation integration, IDXSEO takes real estate search, and soon social media intelligence, to another level. Talega Systems knows that typically a solo real estate broker, agent or small brokerage wouldn’t either have such a broad range of innovative technology solutions or could afford the high cost some IDX providers charge for the equivalent of what IDXSEO provides.

Wanderson Fernandes, Luxury Realty Group’s IT manager, said,  “Implementing IDXSEO enabled our boutique real estate brokerage with innovative functions that our prospects and clients love. IDXSEO far exceeded expectations from search engine placement to revenue generated from IDXSEO leads in just a few weeks. IDXSEO plus its additional software tools helped us redevelop our old brokerage website in a short period into a professional level website that typically only larger brokerages have. Overall, the cost of IDXSEO paid for itself in a few weeks by following the implementation guidelines and SEO advice Talega Systems provided. That was not true for past IDX provider experience.”

With many new and large real estate brokerages recently announcing they’re reinventing themselves to being more technology driven, Talega Systems saw an opportunity for solo brokers, agents and small brokerages to move towards leveling that ever-evolving technology playing field. To accomplish that goal, Talega Systems created IDXSEO with many innovative functions including:

  • A vastly improved user experience with creative searches and lead generation features
  • Informative real estate data and trends from neighborhoods to zip code statistics
  • Social media intelligence for targeted marketing automation to prospects and past clients
  • Website pages and polygon map searches that highlight the local expertise of the broker or agent
  • Active, Pending, Contingent and Sold status icons on polygon maps and detail listings
  • Stay-on-page map search results driven by various sort parameters
  • Property details comparison capability
  • Website pages that show well on mobile devices
  • Extensive SEO features from schema and open graph to page speed enhancements

IDXSEO overall:

  • Gives the ability to access raw MLS data (RETS) without a middleman
  • Feeds a self-customized professional website laden with innovative features
  • Gives the equivalent of a virtual marketing assistant via marketing automation software
  • Costs significantly less than some IDX providers who control ownership of your website, charge for website modifications and have high prices for custom websites
  • Allows website ownership and modifications to be made under the control of the IDXSEO customer