Capital Square, one of the nation’s leading sponsors of tax-advantaged real estate investments and an active developer of multifamily communities, announced the promotion of Sydney Hockaday to vice president of marketing.
“Sydney has done a superb job of building Capital Square’s marketing department,” said Louis Rogers, founder and chief executive officer of Capital Square. “Starting with a very small group four years ago, she has built a formidable marketing department that rivals much larger firms. We appreciate her hard work and dedication to the firm.”
Hockaday joined Capital Square in January 2018 as the firm’s marketing coordinator. She quickly climbed the corporate ladder, assuming ever greater responsibilities with each of her three promotions: first to marketing manager in 2019, then assistant vice president of marketing in 2021 and finally with her latest elevation to vice president.
Her responsibilities include supervising all social media accounts, coordinating company events and overseeing new designs in marketing, advertising, photography and videography materials. She has arranged the marketing of more than 80 of Capital Square’s investment offerings, comprised of 98 individual commercial real estate properties. In total, she has overseen the successful marketing for more than $4 billion in transaction volume and led Capital Square’s corporate rebrand in 2019.
“I am extremely grateful to Louis and the other executives for providing the tools and opportunities to grow within the company,” said Hockaday. “I’ve thoroughly enjoyed my role in marketing over the years, and I’m excited to lead bigger, more strategic marketing initiatives in my new role to help Capital Square continue its success.”
Prior to working with Capital Square, Hockaday oversaw event planning for a regional restaurant company, where she oversaw and executed in-house events, designed marketing graphics and managed social media platforms. She previously served as communications manager with the Blacksburg Museum and Cultural Foundation.
Hockaday earned her bachelor’s degree in public relations from Virginia Tech.