Tag: consumers
Why companies should cater to consumers, not causes
Firms leveraging situations and social issues is not new, but showcasing their moral authority despite a disinterested consumer base is. It is not uncommon to...
Can we consume less?
Will rich societies start consuming less? Could wealth go green? Might parsimony become the new luxury? Heresy, surely, you would say. But it might...
The new abnormal
The current circumstances might be better described as the new abnormal, in which no one knows anything. In June the Conference Board Consumer Confidence...
