Tag: marketing
Marketing must haves
As a property management company (PMC) it’s essential to ensure you’re making the most of your localized marketing efforts. PMCs face the challenge of...
Don’t cut your marketing budget in a recession
Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies...
Rate Desk Friday, June 19, 2020
June 19, 2020 edition of Yield PRO TV Rate Desk with Michael Thomas. Representing your housing rental brand and living communities through your digital...
How marketers can overcome short-termism
Marketing is all about strategy—or is it? To find out, the August 2019 CMO Survey asked U.S. marketing leaders: “How much time do you...
Building your multifamily brand
Renters often start their search for a new home online. If a multifamily property company boasts a strong brand, consumers will go straight to...
Crisis management 101: How to recover your brand after a crisis
It happened, that crisis you never thought you needed to prepare for, so you didn’t. Big or small, it’s critical that you jump into...
Living in Realsville
And so when I read a study that found that 80 percent of executives believe that their product/service/company stands out against the competition—while only...
Everyone loves to be sold
The common thread throughout this wide and diverse sea of goods is identifying a solid value to the intended market. Here’s a secret. Selling is...
Follow thy prospect
The growth of new websites is hyperbolic with an estimated 140 thousand websites launching each day. Digital ad sales for the first half of...
Winning the local search: mobile and social—the R2P2 principle
It’s not easy to find the marketing technology that can help a local business signal that it’s a local business. Business owners are overwhelmed by...
Imagine there’s no marketing. “It’s easy if you try.”
he redistribution of power from brands to individuals is the enduring legacy of social media. The recent rise of ad blocking represents a tectonic...
Resident ambassador
For some, the resident participation has helped with more authentic messaging, which has led to a boost in referrals and a competitive edge against...
Where everyone knows your name
From Boston to Beijing, municipalities and governments across the world are pledging billions to create “smart cities”—urban areas covered with Internet-connected devices that control...
Turnabout is good play
Because of those short-term bets and strategic pivots, organizations are struggling to meet ever-changing customer needs, are challenged to drive margins, and find themselves...
Parsing big data
It used that determination in its marketing—”Hampton Inn” people were targeted one way, while those who fit the profile of the Waldorf Astoria were...
