Tag: marketing

Don’t cut your marketing budget in a recession

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies...
video

Rate Desk Friday, June 19, 2020

 June 19, 2020 edition of Yield PRO TV Rate Desk with Michael Thomas. Representing your housing rental brand and living communities through your digital...

Building your multifamily brand

Renters often start their search for a new home online. If a multifamily property company boasts a strong brand, consumers will go straight to...

Crisis management 101: How to recover your brand after a crisis

It happened, that crisis you never thought you needed to prepare for, so you didn’t. Big or small, it’s critical that you jump into...

Living in Realsville

And so when I read a study that found that 80 percent of executives believe that their product/service/company stands out against the competition—while only...

Everyone loves to be sold

The common thread throughout this wide and diverse sea of goods is identifying a solid value to the intended market. Here’s a secret. Selling is...

Follow thy prospect

The growth of new websites is hyperbolic with an estimated 140 thousand websites launching each day. Digital ad sales for the first half of...

Winning the local search: mobile and social—the R2P2 principle

It’s not easy to find the marketing technology that can help a local business signal that it’s a local business. Business owners are overwhelmed by...

Imagine there’s no marketing. “It’s easy if you try.”

he redistribution of power from brands to individuals is the enduring legacy of social media. The recent rise of ad blocking represents a tectonic...

Resident ambassador

For some, the resident participation has helped with more authentic messaging, which has led to a boost in referrals and a competitive edge against...

Where everyone knows your name

From Boston to Beijing, municipalities and governments across the world are pledging billions to create “smart cities”—urban areas covered with Internet-connected devices that control...

Turnabout is good play

Because of those short-term bets and strategic pivots, organizations are struggling to meet ever-changing customer needs, are challenged to drive margins, and find themselves...

Parsing big data

It used that determination in its marketing—”Hampton Inn” people were targeted one way, while those who fit the profile of the Waldorf Astoria were...

Trending

Recent posts

Yield PRO