Tag: online reviews

The sport of digital reputation

Michael Fertik, founder and executive chairman of Reputation.com, is credited with pioneering the field of online reputation management. He created Reputation.com in 2006 with...

The war on fake reviews

They were writing or commissioning fake online reviews, or "astroturfing," as it's sometimes called. A sting operation codenamed Operation Clean Turf involved creating a...

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