Tech Tonic

(photo caption L to R) Steve Lefkovits, key founder of the National Multi Housing Council (NMHC) Tech Conference, Multihousing Professional Publisher Linda Hoffman and Mike Mueller, President and CEO of, recently inked a deal to expand the (AIM) Apartment Internet Marketing conference in Scottsdale in April 2008. Will you be there?


Twenty years ago, the multihousing scene was a very different place. I say this because I know.

Newspaper ads and rental guides. Occupancy rates and Excel sheets. Doing your homework and pulling the last possible rent dollar out of the market. Maybe you remember the days before Al Gore invented the Internet (!), and still long before rental owners and operators could use it to siphon traffic or legitimately track a lease back to the Web.

Times have changed and the change is overwhelming. I am exhilarated by the whole thing myself. But learning new things keeps us on our mental feet and it’s a kick to consider how much work we did back then for such little ROI.

It is a new world and a new way of thinking in this day of the Internet where what we know to be true changes daily. It is only as hard as we choose to make it and I am about to make the topic of Internet marketing for apartments very simple.

Multihousing Professional magazine, along with Steve Lefkovits of National Multi Housing Council Tech Conference fame will join Mike Mueller, founder and CEO of Vaultware, to expand the AIM (Apartment Internet Marketing) conference to all owners and managers next spring in Scottsdale, Arizona. The conference addresses the growing need of renters to find, lease and pay for apartments online, and this conference will offer the latest tools to help apartment owners and managers create seamless online customer experiences. While it will truly be a limited capacity event, attending will change the way you do business.

With it, I tender a promise that you will learn something you didn’t know, probably a lot of things you didn’t know. Join us, won’t you?

I am also proud to include Sam Zell’s story. He is a legend in our business, and a rebel. Whether you dig the bad boys or not, he offers sage perspective on the subprime ordeal and some great antidotes about his life in the biz. What a business intellect. You walk away from Zell believing in the power of education and the absolute need for a fearless heart. And that, my friends, is what it takes to own and manage apartments. Is this the life or what?