Terms Of Use

We understand our reader’s concerns about privacy and protecting it is our commitment to you. Below we’ve outlined what information we collect, how we use this information and what security measures are in place to protect your information. If we make substantive changes to this policy, we’ll announce it on our site and, if you have provided us with an email address, by sending a notice to that address. If you have questions or concerns regarding this policy, contact us at privacy@yieldpro.com.

Does this site collect information and how is it used?
Our site collects only the IP address, Cookie ID (set by our site), and information volunteered by you, such as survey information and/or site registrations. We keep a record of the information that you knowingly provide and choose to opt-in, such as name, address, email address and email preferences. This information may be collected from registration pages, survey pages, requests for information from manufacturers in our database and/or newsletter sign-up pages. The information we collect is used to improve the content of our website, provide the best and most personalized web experience possible, provide our sponsors with aggregate data on customers reached and their demographics and to allow our manufacturers to fulfill specific requests for more information about their products. The email information you provide is only used for communication with you when you request email, to send you periodic information and special offers from Yield PRO and our sponsors, to provide updates on Yield PRO offerings and features, to provide you with product information you have specifically requested from manufacturers in our database, and to provide notice of changes to our Terms of Use and Privacy Policy. Yield PRO conducts research on our users’ demographics, interests, and behavior based on the information you provide us when you register, participate in a contest or other promotion on our site, request information from a manufacturer in our catalog, request information from one of our advertisers, or from our server log files. This research is compiled and analyzed, and, except as described in this Privacy Policy, is disclosed only on an aggregated basis, so that information is only disclosed to third parties when grouped with the information of other users and is not associated with your name. We do this to better understand our users, improve your overall experience when using our service and to provide our sponsors with relevant aggregate data. From time to time, we may also collect information via surveys. Survey information will also used on an aggregated basis. Yield PRO may provide users with the opportunity to request additional information from product manufacturers in our catalog and/or from our advertisers. If you specifically request information from a manufacturer in our catalog and/or from one of our advertisers your demographic information will be shared with only the manufacturer and/or advertiser you are requesting information from, to allow them to decide the best way to fulfill your request.

With whom do we share this information?
Yield PRO does not disclose personally identifiable information about individual users, except as described in this Privacy Policy, to comply with applicable laws or valid legal process, or to protect the rights or property of Yield PRO. With the exception of providing your postal address to a trusted third party mail processing facility, who agrees to keep your information confidential, for application to mailings of the same types as those for which we would use your email information, we do not give, rent, lend, or sell individual information to third parties. Only aggregate information is provided to third parties. For example, we might tell advertisers that there are 10,000 registered users in Virginia, but we won’t tell them that you are one of them. We may use this aggregated information to help the sponsors reach the kind of audience they want via our email advertising. Advertisers may give us an ad and tell us the type of audience they want to reach (for example, marketing managers in the 94526 zip code). Yield PRO would then take the ad and display it in an email to users who “opted in” for email and who’ve told us they meet those criteria. In this process, the advertiser never has access to an individual’s member profile. Only Yield PRO has access to an individual’s member profile. If you use our “email this story” service to email one of our articles, reports or product descriptions to a friend or colleague, www.yieldpro.com will automatically send this person a one-time email, attaching the recommended content. Your email address will appear on the “From” line of this email, thereby disclosing this information to whoever opens and reads the email. The email address of you or your friend or colleague will not be stored in our databases based on this service. We may employ contractors to help with our operations. Some or all of these contractors may access the databases of user information. These contractors are and will be subject to confidentiality agreements that restrict their use and disclosure of all information they obtain through their relationship with Yield PRO. We do retain the right to share and transfer all user information with a purchaser of our company or all or substantially all of our assets if that purchaser agreed to abide by the terms of this Policy.

What security measures are implemented to protect your information from accidental loss or disclosure?
Yield PRO is committed to protecting your personal information. All information that you provide to us is stored on our secure database servers. The profile page that displays your personal data is password-protected. We recommend that you do not share your passwords with anyone.

Yield PRO will never ask you for your password in an unsolicited phone call or in an unsolicited email.
Also, if you are using a computer to which others have access, such as one in a computer lab, Internet café or public library, always remember to log out and close your browser window when leaving our site.

IP addresses and cookies
Yield PRO collects IP addresses for the purposes of system administration and for studying how people use our site and how we can improve it. Cookies are used on yieldpro.com in three main ways:

  • Each registered member is given a unique cookie which is then used to automatically give you access to “subscriber-only” content areas such as articles and reports, and to provide you access to your previously stored account information.
  • Cookies are used to estimate our audience size and usage patterns. We use cookies to track the aggregate number of customer returns at our website.
  • Cookies are used to help simplify the process of filling out certain forms on our websites that allow you to request information from manufactures in our catalog and/or our advertisers.

You can choose whether or not you accept cookies by changing the settings of your browser. However, certain parts of our websites may not work if you turn off cookies on your browser.

We provide free newsletters and articles to visitors who request them. We also provide notice of new products, and may provide email addresses to vendors if you opt-in for this service or if you specifically authorize us to do so. You have the option to opt-out of any service at any time by changing your personal data on the member profile update page.

Collection of email/addresses/telephone numbers
At times, we may request that you provide your email address or mailing address for certain services, such as to receive our newsletters, to participate in a survey, to receive notice of new reports or upcoming events, or to receive vendor information. If you supply us with your email address, and thereafter decide you do not want to receive an email from us, please change your member profile information for an immediate update of the information or email us at unsubscribe@yieldpro.com and we will change the information within 30 days. If you supply us with your postal address online, you may receive periodic mailings from our sponsors or us with information on new products, services, or upcoming events. If you do not wish to receive any such mailings, please let us know by emailing us at unsubscribe@yieldpro.com. While we do allow our sponsors to mail to you, we do not provide your data directly to sponsors except with your specific authorization. Your data may be provided to a third party mail processing facility that has signed a confidentiality agreement with us not to share customer information.

Updating/Deactivating and Questions Regarding our Privacy Policy
If your information changes or if you no longer desire our service, update your information on the member profile page and we will correct, update, or remove your information as requested. You may have your information deactivated upon request by email at unsubscribe@yieldpro.com. You may also provide these changes to us at our postal address. Our postal address is:

Yield PRO online
PO Box 1757
Zephyr Cove, Nevada 89448

Yield PRO may make changes to this Privacy Policy at any time, but we will post any changes on our site and, if you have provided us with an email address, by email, and provide you with the opportunity to opt-out of the revised Policy. Once the changes have been made and posted, your continued use of the site will constitute your acceptance of the revised Policy. If you have questions regarding our Privacy Policy, we may be reached via email at privacy@yieldpro.com, via fax at 925.838.2111 or by writing to us at:

Yield PRO magazine
PO Box 1757
Zephyr Cove, Nevada 89448

Links to other sites
Our website contains links to other websites. We are not responsible for the privacy practices or the content of these sites. We encourage you to review the privacy policies of each site and contact the providers directly if you have any questions about their privacy policies.

Consent to this Agreement
By using our website, you consent to the collection and use of information by Yield PRO as specified above. If you are concerned about how your information is used, you should review this section periodically. If you feel that this site is not following its stated privacy policy, you may contact us at the above address, by fax, or by email at privacy@yieldpro.com.