Alliance Residential Company, one of the largest multifamily developers and managers in the U.S., announces the company’s highly anticipated active adult brand, Marvelle. The Marvelle brand, designed exclusively for residents age 55 and up, is rooted in the idea that its residents embrace a turnkey, maintenance-free home among their friends and peers, where luxury, adventure and meaningful experiences are tailored specifically for them.
“The baby boomer demographic is the biggest segment in the U.S., and growth in rental demand from boomers has been strong in our upscale Broadstone multifamily projects,” says Jay Hiemenz, president of Alliance. “We saw the launch of Marvelle as an opportunity to exclusively address the 55-plus apartment segment through affordable, high-end living options, thoughtful amenities, specialized programming, a la carte services, rich social experiences and prime micro-locations near premier retail and entertainment. Marvelle will set the standard for baby boomers looking to downsize and avoid the maintenance hassles associated with homeownership, while also offering specific lifestyle programs and services designated for active adults who don’t need the higher service levels associated with senior and assisted living communities.”
The launch of the brand comes on the heels of the groundbreaking of Marvelle at Southcenter, Tukwila’s newest modern apartment community for residents age 55 and up. This is the first of the company’s new active adult housing brand to break ground nationwide and the first market-rate community offered for a 55-plus demographic in the Seattle metro.
Marvelle at Southcenter’s 166 units of luxury apartment living deliver on that promise by offering a nod to the natural beauty of the Pacific Northwest and the rich aviation history of the region through high-quality finishes, ample natural lighting and thoughtful details. In addition, overall community design emphasizes socialization, convenience and enjoyment — cases in point being the 13,000 square feet of indoor amenity space, more than double that of a traditional apartment building of this size, and the easy access to Tukwila’s expanding pedestrian and bicycle trail system, Westfield Southcenter and more than 100 restaurants in the Southcenter District.
Marvelle at Southcenter’s groundbreaking was recently dedicated by The City of Tukwila, and regional and business leaders in the community, and is a part of the neighborhood’s active transformation to a true mixed-use, transit-oriented area.
Anticipated to open in the fall of 2019, Marvelle at Southcenter will offer studio, one- and two-bedroom floor plans ranging from 500 to 1,200-plus square feet.
About Alliance Residential Company
Alliance Residential Company is the fourth largest multifamily manager, the fourth most-active developer and third most-active builder in the nation. As an integrated multifamily real estate company, Alliance is focused on the development, management, construction and acquisition of residential and mixed-use communities. Developer of the high-profile Broadstone communities, Alliance is headquartered in Phoenix with 35 regional offices throughout the West, Southwest, South-Central, Southeast, Mid-Atlantic and Northeast. Alliance is also one of the largest private apartment owners, boasting a $15 billion portfolio of over 102,000 units in 33 metropolitan markets.
