The Wolff Company launches senior resident experience company

The Wolff Company, a Scottsdale-based developer, announced plans to launch a Senior Living Resident Experience Company. This spring, the new company, yet to be named, will assume management for all of The Wolff Company’s independent living Communities. First and foremost, the new company will be focused on ensuring a smooth transition, with the long-term goal of creating and delivering Communities that help Residents live longer, happier lives.

“When we set out to enter the senior living space, we wanted to build physical environments and onsite experiences that redefine the meaning of independent living,” said Tim Wolff, Executive Vice President at The Wolff Company. “We’re excited about the opportunity to transform the Resident Experience through innovation, creativity and a focus on providing opportunities for our Residents to be connected, engaged and curious.”

The new company will be a Resident Experience Company, not a traditional property management company. The Wolff Company believes they can be most impactful to each Community by focusing on the Resident Experience at every touchpoint. As an owner/operator, they will have full access and flexibility to focus on the overall success of their Communities.

The new company has already attracted several of the hospitality and independent living industries’ top talent. Leading the team is Niki Leondakis, a veteran of the hospitality and lifestyle industries where she has built award winning company cultures and brands. She spent more than 20 years with Kimpton Hotels and Restaurants, including as the company’s President and Chief Operating Officer and has been a CEO for Equinox Fitness Clubs, Two Roads Hospitality and Commune Hotels and Resorts.

Cory Wolfenbarger will lead the company’s operations having most recently overseen The Wolff Company’s Senior Living Portfolio. He brings nearly 20 years of experience in the senior housing and service industries.

Nicole Sinclair will lead talent and culture. She brings over 25-years’ experience as a leader across operations and talent in hospitality, including extensive experience with Starwood Hotels and Resorts and most recently as General Manager of Faena Hotel Miami Beach.

“Our guiding force will be the joy our Residents experience through the emotional connections created between each other and our team members,” said Niki Leondakis, President of the new organization. “Their sense of belonging to our Communities combined with inspired environments and programming are all designed for our Residents to embrace their independence.”

Through the transition, The Wolff Company will maintain its partnership with its current property management company, Clearwater Living. Both companies will continue working together to develop new, state-of-the-art senior campuses with Clearwater’s Assisted Living and Memory Care communities completing the continuum of care.

“We are excited about our continued relationship with The Wolff Company as we share a mutual passion for operational excellence and dedication to creating environments that invigorate and inspire individuals to achieve their full potential,” said Tony Ferrero, CEO of Clearwater Living.

The timing of this transition is well-aligned with both companies’ goals as Clearwater focuses on the growth of its own independent and assisted living communities, and The Wolff Company seeks to develop excellence and innovation in Resident Experience.

“We are thankful that our relationship with The Wolff Company enabled Clearwater to build out our operations team,” said Danielle Morgan, President of Clearwater Living. “We’ve enjoyed building the culture and sense of community at Revel and Province properties alongside The Wolff Company and look forward to opportunities to partner in the future.”

The management philosophy of The Wolff Company’s new Resident Experience Company will be to provide a welcoming place that is worthy of being called home. Comprised of leading industry insiders and exceptional talent from world-class hospitality and consumer experience brands, the team will offer fresh perspective in creating Communities with innovative environments and programming that support Residents’ well-being, foster genuine connections and celebrate their independence. The resulting experience-driven approach will be tailored to the new generation of strivers, pioneers and adults who desire to live life on their own terms.

The Wolff Company will also continue its longstanding partnership with Sodexo to deliver quality of life to residents through innovative dining, wellness and hospitality services at all of their locations. Sodexo is a leading provider of integrated food, facilities management and other services that enhance organizational performance, contribute to local communities and improve quality of life for millions of customers throughout the world.

“We’re excited to build a Resident Experience Company alongside great partners like Sodexo that enable us to excel,” said Cory Wolfenbarger, of The Wolff Company’s Resident Experience Company. “By aligning ourselves with top talent, industry experts and the best partners in the business, we are primed to deliver on our promise of ‘Living Perfected.’”

Wolff currently has eight Communities actively leasing, with another ten on the horizon:

About The Wolff Company 

The Wolff Company is a private equity firm and developer headquartered in Scottsdale, Arizona, with offices in Washington, Massachusetts, and California. For more than six decades, Wolff has invested in, acquired and developed high-quality, amenities-based multifamily properties.

About Clearwater Living

Clearwater Living® is committed to providing the most superior customer service and living experiences that celebrates individual relevance, from our residents and their families to our family of associates. Recently certified as a “Great Place to Work”, Clearwater is growing through strategic acquisitions, development and operational management of senior living communities throughout the western United States. Every Clearwater Living community includes cutting-edge technologies and care practices that improve the daily lives of residents.