Make your own luck

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Star Apartments
Rendering of the Michael Maltzan-designed Star Apartments in the heart of downtown Los Angeles’s Skid Row. (kcet.org)

Rumors of America’s death have been greatly exaggerated. The proverbial lucky fool—these United States of America—has proven itself replete with those things that truly matter—an innovative, hard-working citizenry, a self-correcting Constitution and a land rich in natural resources. One without the others cannot stand and all fortify its population against the turmoil of the next generation of bad ideas—and those intent on perpetuating them.

Hope springs eternal on Main Street—where the sum of one’s life’s work lies within direct proximity to its result and to the pulse of the market. Innovators know first-hand that this pulse beats ever-faster through a storm, crystallizing purpose and thought.

The harder we work, the luckier we get. In fact, multifamily housing professionals may be  the luckiest of all American industries.

As our editor Wendy Broffman so astutely writes in her brilliant piece, “Weathering the perfect supply storm,” multifamily has a solid history of outperforming during economic downturns. The industry is not only a cash cow, but by its very nature exudes virtue. Multifamily housing’s core value model of housing a nation is ultra-ESG as evidenced in the highest form of recognition—profitability. We breathe virtue. It’s our nature.

The virtue thing doesn’t stop with housing a nation for those who can’t qualify or aren’t interested in home ownership. We’ve also provided financial value to investors for decades. As Wendy points out, “Privately owned apartments have produced an average real annual return well above that of major stock market indices since 1987.” This story is a must-read.

America is a land of innovators and herein are the stories of inspiration, ingenuity and genius that make it so, now and in the decades to come.

Get the back story

Speaking of American ingenuity and virtue, Lions of Multifamily is coming soon. The excitement grows as we work with the nation’s champions of multifamily housing in capturing incredible stories of courage and fortitude. Lions of Multifamily will be available through the National Association of Home Builders’ bookstore among other outlets 2024 Q1.

Order your copy today at yieldpro.com.