RREAF Residential, the property management company under RREAF Holdings LLC, announced its corporate rebrand to RR Living. The new brand identity comes as the company embarks on a journey to enhance the lives of its current and future customers across its 60+ apartment communities with almost 16,000 units nationwide, and more than 45,000 residents calling RR Living home.
“Since our initial launch in 2018, we’ve created a true living experience at all of our communities to foster an unparalleled lifestyle,” said Melanie French, CEO of RR Living. “Residents live their lives with us when they choose to move into an RR Living apartment. In this new phase, we look forward to expanding our multifamily, student living and BTR portfolios while delivering an unrivaled place to call home.”
Recognizing that discerning renters have a choice in where they call home, RR Living strives to become the residence of choice by encompassing the entire lifecycle of a resident – from a first apartment home, to raising a family, to eventually becoming empty-nesters. In doing so, the company aims to redefine the renter experience. As the real estate market and fluctuating interest rates are affecting the new American dream, creating a true home for individuals and families by providing a neighbor-centric environment and lifestyle, coupled with the length of residency, has increased. At a time when other owners are focused on reducing expenses, RR Living is focused on building up a true sense of home.
In 2022, French joined the company to ensure a world class execution and growth strategy after previously holding executive level multifamily leadership roles for more than 20 years, including as Executive Vice President, Managing Principal, and President with esteemed national real estate operators. RR Living is led by a team of industry veterans like French to deliver best-in-class housing for working Americans. The company is focused on growing revenues, managing expenses, and improving the overall valuation of its communities, while providing residents with a wonderful place to call home. Similar to its parent company RREAF Holdings LLC, RR Living is also headquartered in Dallas with properties located primarily across the South, Southeast and Southern Atlantic regions of the United States.