Realtor.com® and Zillow announced a new agreement for Zillow to be the exclusive provider of multifamily rental listings on Realtor.com, generating additional exposure for listings to millions of renters.
As part of the new agreement, multifamily rental listings with 25 or more units advertised on Zillow will also be displayed on Realtor.com. Renters who visit Realtor.com will have an enhanced experience with Zillow 3D Home tours, interactive floor plans, walkthrough videos and more, powered by Zillow’s marketplace of listings. The data will complement Realtor.com’s current rental content sourced from direct relationships with single-family and low-rise rentals landlords through its Avail platform, Internet Listing Services and property management companies, as well as the rental content that Realtor.com sources from multiple listing services nationwide.
“This new agreement allows us to deliver significant value to Realtor.com users, and in partnership with Zillow, realize a financial benefit for Realtor.com. Consumers will have access to an enhanced rental experience while property management companies and landlords will be able to tap into a market-leading combined audience across both the Realtor.com and Zillow platforms,” said Damian Eales, CEO, Realtor.com. “On average, 70 million people each month turn to Realtor.com to find their next place to live, and we remain committed to delivering the best possible experience for renters, buyers and sellers at every stage of their real estate journey.”
Recognizing that nearly every homebuyer starts out as a renter, this collaboration is strategically designed to meet surging rental demand and support the immediate needs of both renters and property managers. Broadening access to Zillow’s multifamily listings on Realtor.com will provide more renters an enhanced experience with a wide array of options and tools to navigate today’s challenging market.
“Extending Zillow’s multifamily rental listings to Realtor.com’s platform will boost these properties’ visibility, helping our partners reach even more renters and propel their business forward,” said Zillow co-founder and CEO Rich Barton. “We’re committed to delivering a superior experience for consumers and helping more and more people get home.”
Zillow continues to grow its multifamily rentals marketplace, with nearly 39,000 such properties advertising across Zillow as of the end of February 2024. Zillow will begin syndicating multifamily rental listings to Realtor.com later this spring.
