Sunday, February 2, 2025

nudge

Not too hot. Not too cold. Like Goldilocks, people avoid extremes. They may pick the default, but since the decision is made on autopilot, the lack of consciousness means they are disconnected from their choice and not invested in the long-range outcome.

Launching from the bestselling 2008 book, Nudge, by Thayer and Sunstein, nudging became a cultural phenomenon. The concept assumes that behavior is better persuaded than regulated. Sounds good, but does it work?

nudge

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