Lavanda, the pioneering flex and short-term rental platform for the multifamily housing industry, has appointed Greg Materdomini as US Director of Sales to lead the proptech firm’s continued expansion across the United States.
Before entering the multifamily tech sector, he served as Head of Enterprise Business Development at Convene — one of the world’s largest co-working firms — where he played a key role in driving revenue growth from $0 to $130 million.
At Lavanda, Greg will oversee the firm’s continued expansion across North America, where the platform counts Greystar and Starwood Capital among its growing roster of clients. He will partner with multifamily building owners, operators, and investors to accelerate the adoption of the firm’s cutting-edge Short-Stay Property Management System (PMS).
Greg Materdomini, Director of Sales North America at Lavanda, said: “I am deeply impressed by Lavanda’s commitment to excellence and innovation in the multifamily sector, helping clients unlock lucrative secondary revenue streams by deploying tech-enabled short-term rental strategies.
“Lavanda’s cutting-edge technology, expertise, investment, and strategic roadmap deliver exceptional short-stay and flex-stay solutions. The talented and growing team of developers, engineers, and industry experts at Lavanda is indicative not only of the investment that the company is making in its product, but of the pivotal role that Flex rental strategies will play in the future of multifamily housing. I am thrilled to be joining at such an exciting time in the company’s growth.”
Lavanda’s latest strategic US hire comes amid a period of strong growth in the US multifamily market, including a recent appointment to lead the flexible living strategy at Forge at Ironworks in Raleigh, NC – a project by Jamestown and Grubb Ventures.
With advanced discussions underway with several high-profile multifamily operators and investors, Lavanda is poised to significantly expand its footprint in key U.S. markets over the coming months.
The platform also recently published its Global Flex Report 2024, which revealed an explosion in the number of multifamily operators planning to deploy ‘Flex’ rental strategies across their portfolios this year.
Fred Lerche-Lerchenborg, CEO at Lavanda, added: “Operating out of our New York base, Greg will be nothing short of instrumental to spearheading Lavanda’s growth across the US. His wealth of experience, industry insights, and genuine passion for proptech make him a perfect leader to help us expand our presence and bring fresh innovation to the North American multifamily sector.
We’re confident that under Greg’s leadership, Lavanda will not only grow but also transform the way the multifamily market views Flex and short-term rentals.”
