Neology, Miami’s residential lifestyle brand, proudly announces that The Julia Residences, located in Miami’s Allapattah neighborhood, has achieved lease-up stabilization in record time, with a 95% occupancy.
Reflecting the high demand for attainable luxury living, the $140 million 14-story residential tower, named in honor of Julia Tuttle, the visionary founder of Miami, features 323 apartments with exceptional amenities and 13,000 square feet of street-level retail space.
“We are thrilled to have leased-up The Julia Residences in such a short period of time,” said Lissette Calderon, Founder and CEO of Neology Development Group and Neology Management Group. “This rapid success underscores Neology Management Group’s commitment in providing exceptional resident care, efficient on-site management, and the strategic use of artificial intelligence to enhance the resident experience. As we celebrate this achievement, we also honor a significant milestone—128 years since Julia Tuttle laid the foundations of this incredible city, the only major American city established by a woman in 1896.”
By integrating AI into the leasing process, Neology Management Group streamlined lead qualification for both applicants and staff, allowing the leasing team to dedicate more time to in-person prospects rather than managing a high volume of emails and phone calls. As a result, they were able to triple their leads, manage after-hours inquiries effectively, respond to leads within 30 to 40 seconds, and automatically schedule tours.
Key drivers of the rapid lease-up included strategic staffing, the cultivation of strong resident relationships, and a dedicated focus on Miami’s multilingual demographic through the use of bilingual property managers and leasing agents. This dynamic team has successfully led a curated residential curriculum that includes hosting lifestyle events like pool parties, ice cream socials, food truck nights, pet costume contests, and soccer watch parties. These initiatives create a vibrant community for both residents and prospective tenants that goes beyond just residency.
The Julia embodies a “tropics-meets-urbanism” aesthetic, infusing tropical elements into city environment, highlighted by numerous murals painted by local Miami artist, Carlos Navarro. The design of The Julia pays homage to Miami’s cultural richness. With its bold colors, open-air spaces, and lush, nature-inspired elements, The Julia seamlessly blends Miami’s tropical climate with a vibrant urban lifestyle.
Located at 1625 NW 20th Street, just blocks west of the main entrance to Jackson Memorial Hospital and the new Transplant Institute, The Julia offers residents convenient walking access to the Civic Center Metrorail Station, Jackson Memorial Hospital, the University of Miami Health System, and Miami-Dade College Medical Center. The location is also a short distance from Brickell and Downtown, home to major employers, dining, shopping, and popular attractions such as Marlins Park, Kaseya Center, and the Adrienne Arsht Center for the Performing Arts.
“Neology is proud to have played a pivotal role in transforming Allapattah and meeting the growing demand for attainable luxury for professionals who wish to live, work, and play near the Health District and Downtown Miami,” said Calderon. “Our three developments in the heart of Allapattah embody this vision.” Neology’s first project in Allapattah, No. 17 Residences, leased and managed by Neology, also achieved 95% lease-up in record time.
Neology anticipates achieving similar success with its third Allapattah project, Fourteen Main Street Residences, which is expected to receive TCO and welcome its first residents by Q1 of 2025. The firm is also leading the revitalization of the Palmer Lake District with a 1,350-unit, mixed-use riverfront development. Situated on a seven-acre parcel along the western side of Miami International Airport, the community will feature residential, retail, and marina spaces, redefining the area’s potential. Groundbreaking for this project is slated for Q1 2025. Neology’s current ownership portfolio consists of over 1,000 apartments completed, owned and managed in Miami’s urban core, another 1,500 units in the permitting or predevelopment phase and a pipeline of 3,000 additional units in South Florida in addition to having built and sold over 2,000 condominium units.
