District 15Fifteen, a transformative mixed-use redevelopment along Route 10 in Parsippany, is rapidly becoming one of the region’s most dynamic “all-in-one” destinations. Following the successful spring launch of Smyth at District 15Fifteen, the first luxury residential building with 262 units, the development team is reporting over 26,530 square feet in new retail leases, bringing the retail component to a nearly 50 percent-leased milestone.
The project, a sweeping redevelopment of a former 290,000-square-foot antiquated corporate office campus, is a collaboration between Stanbery Development Group, Claremont Development and PCCP LLC. Pierson Commercial Real Estate is spearheading the retail leasing efforts.
“District 15Fifteen is setting the modern-day standard for today’s lifestyle, where the merging of modern residential living, best-in-class amenities and a dynamic downtown streetscape creates a hub for everyone – members of our residential, retail and restaurant community, nearby office workers and area residents and visitors,” said Stanbery’s Partner Marc Hays, who oversees the company’s leasing. “District 15Fifteen is transforming how people live, work and connect, while establishing a new carefully curated mix of dining, beauty, health and wellness tenants that are creating a new, dynamic destination benefiting both residents and the greater community.”
Upon completion of the entire project in early spring of 2026, District 15Fifteen will feature a pedestrian-friendly town-square-style footprint with 58,600 square feet of retail and restaurant space, 498 luxury apartment rentals and a Residence Inn by Marriott.
“This strong leasing activity underscores District 15Fifteen’s positioning as a key Morris County destination, offering a desirable location and a mixed-use concept that appeals to a diverse, upper-income consumer base,” Starkman said. “We are strategically building a retail tenant mix that will serve both District 15Fifteen residents and the broader community over the long-term.”
According to Pierson Commercial, remaining retail opportunities range from 1,200 to 6,000 square feet. The location offers prime visibility and accessibility, serving a residential base of 152,000 people and a daytime population exceeding 220,000 within a five-mile radius.
Residential Leasing Strong at Smyth, the First Phase of District 15Fifteen
Residential leasing at Smyth, the first of three apartment buildings within District 15Fifteen, is experiencing tremendous traction with units available for immediate occupancy. In addition to studio, one- and two-bedroom luxury apartments ranging from 554 to1,240 square feet, Smyth features an array of five-star lifestyle amenities. These include a state-of-the-art fitness center and movement studio, two central courtyards with a swimming pool, a sports simulator lounge, co-working offices, kid’s playroom, pet spa and a private party room.
“Leasing velocity at Smyth has been exceptionally strong since its launch, building great momentum into this summer season,” said Claremont Development Partner Jeff Bastow. “We are thrilled to welcome new residents and watch this dynamic community take its shape.”
