Leasing is officially underway at The Alary, a new 28-story luxury rental tower by Allstate Ventures at 33 Westchester Place in downtown New Rochelle, New York.
The Alary presents an elevated collection of residences, complemented by a full suite of high-end amenities and services. Leasing is being overseen by The Brooklyn Group, with studios starting at $2,150, one-bedroom floor plans beginning at $2,913, and two-bedroom residences starting from $4,100. Grand Opening incentives of up to 3 months free and zero security deposit are being offered. Initial occupancy is scheduled for July 1st, 2025.
With scaffolding removed just last month, The Alary’s bold architectural profile has emerged as a standout on the downtown skyline, offering the first full glimpse of what is sure to become the city’s most distinctive residential address.
Arriving amid unprecedented demand for well-located, design-forward residences in New Rochelle, The Alary is already drawing strong interest from renters seeking a new standard of luxury and convenience. As the final phase of Westchester Place — following the successful lease-ups of The Arc and The Atelier — The Alary adds to the district’s dynamic mix of arts, culture, and modern living just steps from the Metro-North station and 17 miles from Midtown Manhattan.
“We’re excited to officially open The Alary’s doors to prospective residents,” said Rachel Spater, Development Manager at Allstate Ventures. “With leasing now underway, renters have a chance to experience a new level of sophistication in downtown New Rochelle, one that blends thoughtful design, exceptional amenities, and access to the best the city has to offer.”
Designed by NYC-based Fogarty Finger Architects, The Alary’s sculptural white terra cotta façade with bronze accents makes a bold architectural statement in Westchester County. Inside, residences meet New York City condominium standards, with nine-foot ceilings, floor-to-ceiling windows, keyless entry, custom-lit closets, and chef-caliber kitchens featuring high-end Fisher & Paykel and Beko appliances, quartz countertops, and full-height backsplashes. Select homes offer waterfall-edge islands and curbless walk-in showers, while penthouse residences boast upgraded finishes and 11-foot ceilings.
Residents at The Alary enjoy access to a robust array of indoor and outdoor amenities designed to foster connection, relaxation, and productivity. Highlights include a state-of-the-art fitness center, co-working spaces with private pods and conference rooms, a game room with wet bar, sports simulator, children’s playroom, and a sky lounge with full-service bar.
The rooftop — the tallest in the area — features a resort-style pool, outdoor cinema, BBQ kitchens, fire pits, a dog park, and panoramic views of Westchester County and Long Island Sound. Additional conveniences include 24/7 concierge service, valet parking, keyless access, and a resident mobile app for service and amenity bookings.
As the culmination of Allstate Ventures’ Westchester Place vision, The Alary joins The Arc and The Atelier in delivering a thoughtfully curated residential experience rooted in community and creativity. Earlier phases introduced market-rate and affordable artist housing, a public gallery, retail spaces, and a vibrant public art program. The recent opening of Sushi By Bou, an immersive omakase dining experience across from The Alary, further enhances the district’s culinary and cultural appeal.
New Rochelle continues to attract a wave of new residents with its urban-suburban mix, revitalized downtown, and unmatched commuter access. Residents benefit from proximity to I-95 and the Hutchinson River Parkway and are less than 35 minutes from Grand Central Terminal via express train. The city’s continued investment in arts, parks, dining, and public space reinforces its standing as one of Westchester County’s most exciting places to live.
