The May June 2009 issue of Yield PRO magazine
Tag: May June 2009
Liberty and housing for all
The government housing specialist, whose company today operates 40,000 apartments across the country and has contracts with Uncle Sam to do complete residential makeovers...
Truth be told
The hope is that consumers, who account for 70 percent of the economy, will finally begin to spend. And while unemployment, real estate values...
Memphis multihousing sweet spot
"Don't feed the rent monster," said Fogelman Properties President and COO Mark Fogelman, recalling the slogan on fliers circulated throughout the mid-2000s. "He actually...
Your memory may not be so bad after all
As explicit discrimination has receded in the last two decades, culminating in the elevation of an African-American to the Presidency, a woman to the...
Mastering the complex lease
Every sale is not a good sale. About 35 percent of all sales are bad sales. In one way or another, they leave the...
Mortgage investors fear safe harbor law
As part of a larger housing bill, President Obama signed a provision granting special legal protection to mortgage servicers that modify loans under the...
All that Twitters isn’t gold
Just three years old, the free service, which allows its users to send messages of up to 140 characters, is the Internet's fastest growing...
Social networking: the good, the bad and the presumptuous
This is tough on those with a solid foundation in market messaging; those doing good things with modern technologies around the age old concepts...
The power of leasing remains with integrated media
"First quarter results showed that our Apartment Guide print buys were generating leads, and drew even stronger results when combined with other Internet-based products....
Don’t train. Empower.
While it is commonly recognized that training is a critical component of operations, most companies are unable to evaluate their training beyond the first...
Opportunity amidst challenges
"I guess we just got lucky to have a number of projects under construction that started in 2008 and we have projects in our...
The inside on outsourcing
Given the finance-starved state of development and the number of layoffs, abandoned projects and impairment charges that have hamstrung apartment companies this year, CAS...
Marketing makeover
"Despite the economic downturn, our third-party management and construction business lines have experienced strong growth," said Tom Bozzuto, CEO and co-founder of the 21-year-old,...
Goodwill hawking: Morgan Management
Several newspapers, for instance, wrote about Rochester, NY-based Morgan Communities' No Fear Lease, a warranty of sorts, which the company had printed on parchment...
Goodwill hawking: Goldberg Company
The message from Senior VP Jordan Goldberg on the company's recently launched Web site, www.layoffproof lease.com invites renters to stop worrying and start living. It...
