Advance Realty Investors Announce Grand Opening of The Wyldes in Harrison New Jersey

Day-Long Celebration Introduces 399-Home Property to Harrison’s Flourishing Riverbend District

The Wyldes
This new collection of expansive rental residences and next-level amenities is located at 1100 South 5th Street in the town’s thriving Riverbend District

Advance Realty Investors, the prominent Bedminster, NJ development firm and a key player in shaping Harrison’s thriving residential landscape, hosted a day-long celebration recently to mark the opening of The Wyldes.

With most homes offering 10’ ceilings and select loft residences offering 13’ ceiling heights, homes with oversized Pella windows maximizing natural light, and with most providing balconies or expansive terraces, the spacious apartments at The Wyldes allow residents to spread out and enjoy their surroundings while fully embracing the benefits of indoor-outdoor living. Modern finishes and appointments include luxury plank flooring, Bosch in-home washer/dryers, integrated millwork home office nooks with floating shelving in most homes, along with kitchens offering GE stainless steel appliances, designer cabinetry and quartz countertops.

The Wyldes Pool
The Wyldes thoughtfully integrates urban living with natural tranquility, offering an expansive 45,000 square feet of outdoor green space. The Sky Deck, a landscaped rooftop boasting breathtaking views of downtown Manhattan and the Newark skyline, features a bar with TVs, multiple firepits, sun loungers, and barbecues with inviting outdoor dining areas. The Greene treats residents to a landscaped courtyard with lounge seating, TVs, firepits, sun loungers, ping pong, and a cozy screening area. With the summer in full swing, The Pool offers a lively courtyard, complete with a resort-style infinity-edge pool featuring in-water chaise lounges, firepits, sun deck, and additional barbecues and outdoor dining areas.

Prioritizing well-being, The Wyldes offers The Gym, a two-story, state-of-the-art fitness center outfitted by Matrix Fitness with specialty trainers, free weights, rower machines, and on-demand virtual cardio workouts and yoga classes, making fitness goals easily achievable.

Indoors, The Wyldes caters to every resident’s needs with a robust suite of amenities that allow for relaxation, socialization, exercise, and remote work. Two lobbies greet residents with double-height lounges and a coffee station. In The Kitchen, a commercial-grade demonstration kitchen, Advance is collaborating with bwè kafe and Hudson Table, two Hudson County culinary hotspots, to offer residents of the Riverbend District a unique dining experience and fresh, on-the-go breakfast, lunch and dinner options.

For entertainment there is the virtual gaming/karaoke room with a mini bar as well as the Pool Hall billiards room with a media lounge and kitchenette offering endless fun. The Garden Bar lounge provides a seamless transition between indoor and outdoor spaces, and The Clubhouse lounge, with its media center, full kitchen, and retractable glass wall, opens to The Pool. For those seeking a perfect blend of work and leisure, The Office and Reading Room library offer flexible co-working spaces, including private offices and conference rooms.

Additional conveniences and services include on-site covered parking with electric vehicle charging stations, a Pet Spa, resident and bicycle storage, a commercial laundry room and on-demand home essential lending library by TULU.

The appeal of The Wyldes can be attributed, in part, to a critical choice Advance made before breaking ground in 2021. Designed by MHS Architecture, The Wyldes features a collection of well-appointed studios, one- and two-bedroom homes priced from the mid-$2,000s and offered with limited-time Grand Opening incentives including up to two months free rent.

Once a manufacturing powerhouse known as The Beehive of Industry, Harrison has been reborn as a dynamic, walkable community teeming with new lifestyle conveniences and services. Anchored by the PATH Station with service to Jersey City, Hoboken, Midtown Manhattan, Lower Manhattan — just a 20-minute commute away — and Newark Penn Station, the town has attracted a growing resident base, particularly young professionals who also appreciate its value when compared to neighboring New Jersey Gold Coast locations. The town is closely connected to culture, shopping, dining, and entertainment destinations, with the famed culinary gem the Ironbound neighborhood, Prudential Center and New Jersey Performing Arts Center all just minutes away.

“We made the decision that the building design we had wouldn’t meet the market,” said Peter Cocoziello, the firm’s founder, CEO and president. “The market conditions are really the driving force and with COVID, we decided parking would go underneath and we would create these wonderful open spaces. It’s really a tribute to the design team that you have this kind of open space,” he said, referring to the property’s impressive 45,000 square feet of outdoor green space that includes two landscaped courtyards, a pool, and a sky deck.

“It has been extremely rewarding to see the growth of the Riverbend District, which has not only become one of the most desirable neighborhoods in Harrison, but in all of Hudson County,” said Dan Cocoziello, Principal and COO of Advance Realty. “The Wyldes reaffirms our dedication to this neighborhood, presenting yet another cutting-edge residential property that caters to the needs and lifestyle of today’s discerning renters while also enriching the broader Harrison community. We extend our sincere appreciation to Mayor Fife, as well as all the municipal officials and agencies for their support in bringing our vision to life.”

“On behalf of Mayor James Fife and the entire Town Council, the Planning Board, the Zoning Board, and the Construction Code department, I welcome The Wyldes to Harrison,” said Harrison Council President James P. Doran. “There are 400 units in this complex which brings us to a total of 4,500 new units in our community and we’ve welcomed every single person that’s rented or bought. You bring life to Harrison. I thank the developers for their foresight. The Cocoziello family has done a great job.”