Tag: self-esteem

What makes people upgrade? Self-improvement.

As marketers know, product improvement is a key driver of consumers’ decision to upgrade—the greater the improvement between the previous and new iPhone, the...

How to improve self-esteem: a new secret from research

But it’s had some negative effects on the world too—like an epidemic of narcissism. Oh, and there’s one other teensy weensy little problem with trying...

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