Space, the new frontier

“If you look at other industries in real estate office, hospitality, retail—and you’re starting to see restaurants—they’ve all been disrupted,” says National Multifamily Housing Council (NMHC) vice president of industry technology initiatives Rick Haughey, in a new report. “Why should we think we’re exempt from this disruption? If you’re not thinking about it and talking about it, you’re at risk of being displaced.”


We live in an age of disruption and the multifamily industry, historically slow to adapt to change, is especially at risk. NMHC’s 2018 Consumer Housing Insights Survey, alongside an in-depth trends report, Disruption: How Demographics, Psychographics, and Technology are Bringing Multifamily to the Brink of a Design Revolution was created in partnership with KTGY Architecture + Planning. The research underscores the need for developers, investors, property managers and architects to adapt to the shifting demographics and psychographics of the renter population in order to effectively meet the demand for 4.6 million new apartment units by 2030.

Here are a few highlights.