Tuesday, December 3, 2024

PRO Reflections

Commentary on the current issue of Yield Pro magazine by Publisher, Linda Hoffman.

Get your Sully on

Some were there to catch a glimpse of the unassuming captain, who so deftly belly-landed a disabled US Airways A320 jetliner in the Hudson River in January. Others were there to offer honor to the...

When Irish eyes are smiling

I shake my head in agreement because no one can win against the Irish drinking song argument. It's just one of those life-truths. In fact, I hear Irish drinking songs every time I open a...

That which defines us

I can, in no way, trivialize what's happening in the financial markets or certain segments of our economy, but it is all relative. And while "It's all relative" does not make as good a...

Truth and consequences

"America did not tell the millions of men and women who came from every country in the world and who -- with their hands, their intelligence and their heart -- built the greatest nation...

You da man, Sam

Multifamily, after all, is the complete package: We have the bling (Pillars). We have the style (Luxury). And we're not only good looking, we're smart (Time). We sit at the controls of an industry that fuels...

One punch can change everything

Association, after all, is pivotal to human existence. We touch on the association of smell and its impact on leasing apartments in our story, "Clearing the Air," and promise a deeper dive on the topic...

Parable of the Post-It

I'm rather tall, so I figured I had already won the game and sat back down with a smile. "Now," he said, "I want you to take that same Post-In note and move it higher." Here's...

The power of perspective

The story then backs up on itself. The scene is played again, she doesn't drop her keys, and makes the train. The plot then splits into two parallel stories: all from a point of dissection...

Tech Tonic

Twenty years ago, the multihousing scene was a very different place. I say this because I know. Newspaper ads and rental guides. Occupancy rates and Excel sheets. Doing your homework and pulling the last possible...

Be Inspired

I know that our cover story, Newark Mayor Cory Booker was never a Girl Scout... but then again, what do I know? At Oxford, after wandering into a meeting of LaChaim, a Jewish student...

Be fearless.

NAA and NMHC are just around the corner. Deals are sprouting up everywhere and companies are changing, evolving and thriving in the world of apartments. And within the hustle and bustle of this crazy wonderful...

Jumping from planes

I know this because he told us at the recent Mortgage Bankers Association conference in San Diego. He had just had his second hip replaced, but you couldn't tell it. No matter what you...

You have more power than you know

I heard Bill Clinton at the National Apartment Association convention in Denver last month. He's certainly one of the most charming, well-spoken, articulate ex-presidents since, well, Ronald Reagan. I was, however, distracted by the audience....

The highlight of my career

Interviewing Donald Trump was a highlight of my publishing career. The Trump brand is one of the most luxurious in the world. His multifamily properties are legendary. In the AP interview, we focused on...

Trailblazer: Laurie Lustig-Bower

Laurie Lustig-Bower is a driven woman. As a teenager, she submitted 57,000 entry forms to win a horse at a national competition. It took a year to create the submissions, tireless hours working with...
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