Tag: Article
Branding in motion: AvalonBay
Imagine walking into a supermarket without a pre-determined list of brand choices. You could spend countless hours deciding between ten different laundry detergents or...
Still golden
We can hardly turn on the television or stand in a supermarket line without seeing his face on the screen or the cover of...
Along for the ride
Some began converting their own properties and a few even built new for-sale product. The profits rolled in. While the condo craze may be...
Taking in private
Because they are not traded on the national stock exchanges, private REITs do not have to answer to the SEC. They are not burdened...
Side by side
Since relocating its headquarters from Carlsbad, Calif., to San Juan Capistrano early this year, TPG bought an apartment property in San Diego and is...
Think like a brand
Campbell soup, Coca-Cola, Juicy Fruit gum, Aunt Jemima and Quaker Oats were among the first products to be branded. But the multifamily world didn't...
Evolution demands re-branding
The country's fourth largest apartment REIT, known as United Dominion Realty Trust for the past 35 years, recently underwent such an image metamorphosis, shortening...
The air up there
"Owners and developers are conditioned to think of development sites as flat surfaces and development lots are instinctively viewed as the two-dimensional surfaces of...
And the winner is…
It's most uncommon for a project to gain an immediate clear majority of Pillars of the Industry judges' votes. Usually, winners are lined up...
Analyst’s perspective on the Archstone-Smith deal
I'm not surprised that the size of the Archstone-Smith deal did not hinder the transaction, because, as we saw with the Blackstone acquisition of...
Pod primer
For this reason alone, it is important to know what it means to podcast, blog or video chat. But just knowing the vernacular is...
NAHB Multifamily starts spreadin’ the news
The multifamily industry has been an important part of the 65-year- old National Association of Homebuilders (NAHB) for decades. Since 1981, NAHB Multifamily has...
Midwest exodus
The REIT still has around 20 squares to go before crossing the finish line. The Lexford sale that included mostly single-story garden-style communities with...
Bullish on the Sunbelt
Much of the recent activity occurred in the Sunbelt, where considerable job growth is taking place, but Berwind Property Group (BPG) recently took down...
The bottom line on revenue management
Two automated price optimization systems -- Revolution LRO and M/PF YieldStar -- lead the pack. Other such systems are being used exclusively or are...
