Tag: corporate social responsibility

Why companies should cater to consumers, not causes

Firms leveraging situations and social issues is not new, but showcasing their moral authority despite a disinterested consumer base is. It is not uncommon to...

Those things that ignite the soul

CSR initiatives encompass a company’s efforts to promote positive societal, economic or environmental change. The initiatives are self-regulated, and the scope and scale of...

What Maslow’s Hierarchy won’t tell you about motivation

Maslow’s idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, before they can move on to being...

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