Tag: market intelligence
Market smarts
Good data lies at the heart of every successful operation, but data, in itself, is just the proverbial stack of lumber. Without an understanding,...
Now what?
The first requirement for being competitive is to know what others in your space are offering or plan to offer so you can judge...
Parsing big data
It used that determination in its marketing—”Hampton Inn” people were targeted one way, while those who fit the profile of the Waldorf Astoria were...
