Tag: marketing automation

Leverage quality leads during high occupancy

With apartment occupancy rates at the highest level in 20 years, averaging more than 96 percent across the country, prospective renters often struggle to...

Use marketing automation to increase leases

Leasing specialists contact a prospect up to seven times on average before they lease an apartment with Boyd Homes, according to Stephanie Drake, marketing...

Room service

See if this sounds familiar. You’ve got a marquee property, great management, and a well-recognized brand, but attracting and converting prospects is a non-stop...

Lead-to-leasing grows up

As the customer relationship management (CRM) revolution gathers velocity, apartment operators take a closer look at cloud-based solutions designed to manage the entire lifecycle...

Final four

Taking place annually at NMHC’s OPTECH Conference and Exposition, Launch Pad highlights the best and the brightest from a growing field of technology entrepreneurs...

True integration

As smartphones and other mobile devices overtake the desktop computer in popularity, apps for anything and everything abound, from ordering a pizza or Uber...

Teeing up qualified prospects

The marketplace also is hesitantly trying out new customer relationship management (CRM) technologies for life-cycle consumer management in the hopes they will increase profitability...

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