Tag: marketing
Resident ambassador
For some, the resident participation has helped with more authentic messaging, which has led to a boost in referrals and a competitive edge against...
Where everyone knows your name
From Boston to Beijing, municipalities and governments across the world are pledging billions to create “smart cities”—urban areas covered with Internet-connected devices that control...
Turnabout is good play
Because of those short-term bets and strategic pivots, organizations are struggling to meet ever-changing customer needs, are challenged to drive margins, and find themselves...
Parsing big data
It used that determination in its marketing—”Hampton Inn” people were targeted one way, while those who fit the profile of the Waldorf Astoria were...
Make an impression in 30 seconds. Go.
Most of us are not in the business of making TV commercials, but in conversations there is almost always a 30-second moment that can...
