The July August 2016 issue of Yield PRO magazine
Tag: July August 2016
Multifamily’s great reno invasion
Among those speakers was Chip Gaines, who recounted his experience doing facelifts on single-family homes in Waco, Texas, during his presentation at the conference....
Choose courage
The growth that once propelled America and generated expansion, upward mobility and a pervasive prosperity is now the weakest in at least seven decades. So...
Teeing up qualified prospects
The marketplace also is hesitantly trying out new customer relationship management (CRM) technologies for life-cycle consumer management in the hopes they will increase profitability...
Tale of a technology innovator
In the multifamily arena, where change is slow to manifest and acceptance of new technology even slower, there are very few true disruptors. Much of...
Market disrupter
Whether you subscribe to GenFlux (those who seek constant disruption) or hold to the adage that history repeats itself ad infinitum (the future is...
Take it outside
The 2015 City Park Facts report generated by The Trust for Public Land shows that off-leash parks are the fastest growing segment of urban...
Gunfight at the Airbnb coral
That means Airbnb and others must stick to advertising San Francisco hosts who have registered with the city and haven’t exceeded the number of...
The bounce
“Apartment demand surged in second quarter,” says Greg Willett, chief economist for MPF Research, a division of Real Page Inc. “Strong demand pushed occupancy...
Adopting a best-for-me strategy
Sports are often used as a metaphor for life, so consider a metaphor of enterprise software, and track and field. Enterprise software users and vendors...
Emotional intelligence, our responsibility to Gen Y and Z
Although the term first appeared in a 1964 paper by Michael Beldoch, it gained popularity in the 1995 book by that title, written by...
Winning the local search: mobile and social—the R2P2 principle
It’s not easy to find the marketing technology that can help a local business signal that it’s a local business. Business owners are overwhelmed by...
When will affordable housing advocates push for more supply and fewer rules?
The lack of market rate supply contributes to high prices that puts market rate housing out of reach, and as long as that problem...
