Tag: CRM

See if this sounds familiar. You’ve got a marquee property, great management, and a well-recognized brand, but attracting and converting prospects is a non-stop...

But the apartment industry is catching on with the help of partners like software provider Yardi, which tapped the hotel sector for cutting edge...

Learning to appreciate the thrill of rental applicant screening all comes down to perspective. A fascinating technology that can be adjusted for different market...

For far too long multifamily operators have been hamstrung by the lack of reliable metrics on such critical issues as which prospect calls are...

As the customer relationship management (CRM) revolution gathers velocity, apartment operators take a closer look at cloud-based solutions designed to manage the entire lifecycle...

As smartphones and other mobile devices overtake the desktop computer in popularity, apps for anything and everything abound, from ordering a pizza or Uber...

The marketplace also is hesitantly trying out new customer relationship management (CRM) technologies for life-cycle consumer management in the hopes they will increase profitability...

In the multifamily arena, where change is slow to manifest and acceptance of new technology even slower, there are very few true disruptors. Much of...

Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support,...