The March April 2019 issue of Yield PRO magazine
Tag: March April 2019
Breathing new life
Parcels at Concourse, crowned Community of the Year by the Pillars judges, not only revitalized a long-deserted historic building in a declining area of...
Fighting back
There was a sign posted on a wall of St. Thomas More school in Bel-Nor, Mo, entitled, “Lest we forget.” It was a short...
Infographic: California’s circular housing crisis
"Get me a good package on rent stability this year and I will sign it," Newsom said in his State of the State address...
Destined for disruption
On April 8, 74 working days into construction, President, Katerra Materials Trevor Schick confirmed that the project was on schedule for completion by April...
The big, fat, beautiful number zero
President Trump heralded the latest clarification of the tax law on a recent trip to Ohio saying that the tax had been lowered “all...
Multifamily rentals are still alive and kickin’
Brace yourself. I’m about to unleash a tsunami of data to make the argument that the multifamily market is going strong, despite the sturm...
Research: When Airbnb listings in a city increase, so do rent prices
But what does the company’s growth and popularity mean for the cities and municipalities it operates in? According to Airbnb, it brings more money...
Use marketing automation to increase leases
Leasing specialists contact a prospect up to seven times on average before they lease an apartment with Boyd Homes, according to Stephanie Drake, marketing...
Alan Greenspan: Can the U.S. economy stay on top?
But former Fed Chairman Alan Greenspan does not see a recession on the horizon, based on an indicator his firm constructed and tracks. “Right...
Retail has been reeling. What’s in store for multifamily owners with retail?
Retail troubles across the country have left malls looking like ghost towns, killed iconic brands like Toys “R” Us and shuttered stores along Fifth...
More than 60 percent of Californians back transit-housing bill
One of the questions specifically singled out SB 50, which would change the way that California cities zone near major transit hubs, like train...
Does one size fit all?
Wiener offers the same basic solution for everyplace in this vast state of 58 counties and 482 cities, many of which are quite unique....
The good life
A Chicago developer who converted one of the oldest churches in Logan Square into apartments has put the property up for sale with a...
What makes people upgrade? Self-improvement.
As marketers know, product improvement is a key driver of consumers’ decision to upgrade—the greater the improvement between the previous and new iPhone, the...
California’s unfixable housing mess is years in the making
Unfortunately, there aren’t many vexing issues that can be resolved in an 850-word column or a 50-word email rebuttal. Most of California’s myriad “crises”...
