Tag: social media
19 big errors to avoid in social media management
When companies decide it’s time to up their social media game, they have to figure out a way to manage the work that entails. Some...
Antitrust isn’t the solution to America’s biggest tech problem
For months now, the drumbeat for reining in Big Tech has been getting louder. Critics have suggested solutions from breaking up Facebook and Amazon...
Infographic: Is convenience a fair trade for privacy?
Is convenience a fair trade for privacy? What level of market share constitutes a monopoly, effectively obstructing free market competition? Driver’s licenses, passports, mugshots—are searched using...
Infographic: The Big Squeeze
It’s hard, even impossible, to resist the siren of the algorithm. The lure of big tech and its promise to improve apartment operations only...
Zuckerberg implements changes to Facebook news
Social advertising is the top communications channel for apartment communities to rent units and retain residents within their communities, particularly Millennials. Facebook's reach is...
The sport of digital reputation
Michael Fertik, founder and executive chairman of Reputation.com, is credited with pioneering the field of online reputation management. He created Reputation.com in 2006 with...
Facebook and Helen Keller
I'm rarely away from the office during work hours but I recently found myself in a line of about 8 people waiting for the...
Tech wreck, the social media backlash
Facebook CEO Mark Zuckerberg is in the data business. He has had this awareness, some say, since partnering with Sean Parker, cofounder of Napster...
Social media 2018
A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of...
It should be Facebook Friday the way the news has gone this week
It should be Facebook Friday the way the news has gone this week. Wall-to-wall tech in a week of non-stop news. However, I must...
If you’re suffering from Facebook fatigue, let’s switch it up.
In a series of tweets this week, a web developer outlined exactly what the mega search giant knew about him dating back to 2008....
New NAHB resource shows professionals how to build a successful social media marketing plan
Social media has become increasingly important to businesses as a marketing and sales tool, however with the plethora of social media sites now available...
Crisis management 101: How to recover your brand after a crisis
It happened, that crisis you never thought you needed to prepare for, so you didn’t. Big or small, it’s critical that you jump into...
Social media followers-yours, or your business?
Activity on his Twitter account, @Pontifex, ceased on the day of his departure, February 28. Pope Francis will take over the @Pontifex handle, and...
Prepare your business for Facebook mobile ads
To that end, a new mobile ad program is rumored to launch in March, according to a Financial Times report. Here are five directions...
