The November December 2014 issue of Yield PRO magazine
Tag: November December 2014
The incredible disappearing tradesmen
Construction costs rose eight percent from 2011 to 2013, with another four percent boost expected by 2015. While commodity prices have gone up, the...
Trust the fabric
As my darling grandmother, a seamstress by trade would say, a good seamstress trusts the fabric. And I do. Our best days are ahead, most...
Sudden impact
According to the Migration Policy Institute, 3.7 million unauthorized immigrations that are parents of U.S. citizens or legal permanent residents could receive temporary relief...
Back to the future: loss of power
At a time when the nation was facing a severe energy crisis, this 323,000 sq. ft. structure was a beacon of light illuminating the...
LinkedIn mistakes you need to stop making now
But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, but you shouldn’t try to sell too much....
Parsing big data
It used that determination in its marketing—”Hampton Inn” people were targeted one way, while those who fit the profile of the Waldorf Astoria were...
The hard data on benevolence
The traditional paradigm just seems safer: be firm and a little distant from your employees. The people who work for you should respect you,...
Student housing earns high marks
Resort-style swimming pools, tanning salons, fitness centers, sand volleyball courts, fire pits, cafes with wood-burning fireplaces, and bedrooms with walk-in closets and private baths...
Living at the office
The amount of urban land available for new development is shrinking while construction costs for new apartment buildings keep rising. Just maintaining existing supplies...
Going wide
Forecasts suggest that 4.5 million people nationally will join the renter pool over the next five years, while another three million potential renters still...
The scent of an apartment
Dawn and Samantha Goldworm, founders of the country’s first olfactive branding company, recently entered the multifamily realm. The 35-year-old twins, who have created brand...
Prometheus exits fee business
San Mateo-based Prometheus is exiting the sector to focus its energy more on its growing development pipeline, said Darren Carrington, senior vice president of...
Generation debtor
A perfect storm of rising tuition costs, and youth unemployment and underemployment, has meant many millennials are saddled with unwieldy student loans that they’re...
The evolution of SEO
According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can...
What Maslow’s Hierarchy won’t tell you about motivation
Maslow’s idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, before they can move on to being...
